Alcance a su mercado sin restricciones geográficas utilizando la tecnología para indagar en profundidad la información que necesita.
A new online qualitative research service that connects rapidly and affordably with target consumers to gain fresh understanding and insight.
Benefits versus Traditional Qual
Traditional Face to Face Qualitative
- Takes 2-3 weeks lead time, a week to execute and more time for a report.
- Usually done in only 2 or 3 major urban centers, at best.
- Respondents in a unnatural situation with strangers at their side, often at a board room table with microphones and mirrors.
- Group bias and group think need to be controlled.
- Body language and facial cues also subject to interpretation and bias.
- Viewing clients can occasionally send a note to moderator interest to raise a topic of interest.
On-line Chat-Based Qualitative
- Takes 2-3 DAYS lead time, 1-2 days to execute and output is ready next day.
- National samples, with respondents in all parts of the country.
- Respondents are in the comfort of their own home, communicating in a safe, anonymous manner.
- Respondents can respond privately or publicly.
- Respondents do not bias or inhibit each other with body language or facial expressions.
- Moderator and clients can chat with each other to share thoughts.
Entrevistas y Focus online – features
- We connect with panel-recruited participants in an online environment.
- Text-Based Chat
- Our online environment combines text-based chat and our suite of interactive apps.
Synqrinus is perfect for….
- Early Stage Ad idea Testing
- Innovation concept building and iterative refinement
- Quick hits to understand a variety of brand/product issues or supplement social media monitoring
- Generating hypotheses for further quantitative follow up
- Developing brand strategies
- Understanding how consumers connect to your brand